Module: Analysis of the seed market and crop selection
In this module, facilitators play a crucial role in guiding Farmer Field Schools (FFS) to gather and analyze information. This information will be essential in helping FFS members make informed decisions about whether to focus on a specific seed crop that not only has business potential but also aligns with their broader social objectives. The module summarizes and presents the key insights from Chapter 4 of the Field Guide on Seed Production and Marketing. The content of this chapter is designed to equip FFS participants with a deeper understanding of the market dynamics related to their prospective seed crop(s). By doing so, it empowers them to make informed decisions that consider both economic viability and the fulfilment of their social objectives.
Chapter 4 of the Field Guide is also summarized in the Online Course on seed production and marketing. The guidelines presented in this module are intended to assist with the implementation of these concepts in various countries. As a result, country teams have the flexibility to modify and customize the module to suit the unique needs and conditions of their specific country context. This approach allows for a more tailored and effective application of the information provided in the Field Guide and the online course to meet the specific requirements and challenges of each country.